X Factor USA star Melanie Amaro has been ear-marked for sure-fire success after winning season one of the Fox talent search.
However, as many an industry analyst will know, how her $5 Million dollar record contract is handled has a direct correlation to how successful she’ll be. Everything from A&R, to producers, to marketing the finished comes from the seemingly bottom-less pocket – essentially creating way for a profitable success or a highly expensive failure.
Put simply, the young starlet would need to be in the right hands for her dreams post-show to come to fruition. A fact Simon Cowell seems to know well, as he has negotiated a deal for Amaro with fellow music mogul and X Factor judge LA Reid.
It was today announced that Reid has signed the 19 year old to Epic Records – which he is heading up after leaving Island Def Jam last year.
Renown for both launching and rescuing the careers of many an Urban Pop star (see: Mariah Carey, Rihanna, Pink, among others), Reid – for many- is the man the songbird needs at the helm of her career.
Speaking on the deal, Simon Cowell said:
“We all agreed that Epic would be the right fit for Melanie. L.A. made it clear that he wanted the opportunity to work with her and with his track record, you can’t say no to that.”
Epic, for those not in the know, resides under the Sony Music umbrella – the same corporate force which handles all X Factor output. Needless to say, Mr Cowell is “winning” all-round.
Amaro joins the likes of Ciara and Cher Lloyd on label – which is said to potentially be adding Mariah Carey and Jennifer Lopez to its roster in the near future.