Some dreams die hard. Kristen Bell opened up at this week's L.A. premiere for her new feature 'You Again,' (co-starring Sigourney Weaver, Jamie Lee Curtis and Betty White) all about the 2004-'07 television role that made her a star -- and just how badly she wants to revive her beloved Veronica Mars character on the big screen. 

Bell, 30, pointed out the project's unique foundation of support, saying, "You already have 3 million who watched it every week -- hardcore fans that will see it -- you can only build from there." (Devoted viewers famously mailed thousands of Mars Bars to The CW offices in a failed effort to persuade the network not to cancel 'Veronica Mars.')

Is the actress upset that she can't assert some creative control and wield her new Hollywood clout on the movie's behalf? "It's a business and the sad truth is that...they're not going to relinquish the rights to something and let us do it," Bell said. "We really have to do it with them because they own it."

As for a web series to keep the character alive, she hedged: "I would be down with doing a web series....I don't speak for anyone else but myself, but I think that they want it grand, because it is deserving of being on the big screen. I think that maybe our creators would settle for that but I think that we all really want to push for the movie if it can happen."

The critically acclaimed series -- about an adolescent private investigator following in her crime-solving father's footsteps -- was created by Rob Thomas, who reportedly penned a movie script to be produced by Joel Silver, but Warner Bros. refused to greenlight the film. Earlier this year, Thomas claimed his pet project wasn't dead, but in July, he admitted the studio wasn't budging and told theNew York Post, "This is the least optimistic I've felt in a while" about a 'Veronica Mars' movie ever getting made.